Accepted Papers from TCEA Symposium 2008

Bringing Management Concepts to Life in the
Classroom: The Benefits and Challenges of
Using Video in Business Education

Patrick L. Schultz, Ph.D.
University of North Dakota
Department of Management

Andrew S. Quinn, Ph.D.
University of North Dakota
Department of Social Work

ABSTRACT: This paper reviews the use of video in management courses in university-level business school settings. First, typical uses of video in the classroom are presented. Then, the benefits of using video as an element of instruction are highlighted. Second, the paper then shows a number of potential problems inherent in most video applications, such as the influence of motion picture and television content as an artistic medium, the varying quality of available video materials, and induced passivity in students. Third, the paper recommends that to be most effective as an instructional tool for management courses, instructors should take a constructivist approach in their use of video by presenting students with authentic problem solving situations and foster collaboration, along with a metaphorical approach to help guide the understanding of their experiences. Finally, the paper suggests letting students produce their own videos as way of using constructivist principles to accomplish course learning objectives.